Overview This page contains the latest trade data of Brochures. In 2020, Brochures were the world's 236th most traded product, with a total trade of $14.3B. Between 2019 and 2020 the exports of Brochures decreased by -12.6%, from $16.3B to $14.3B. Trade in Brochures represent 0.085% of total world trade.

Brochures are a part of Printed books, newspapers, pictures and other products of the printing industry; manuscripts,.... They include Printed reading books, except dictionaries etc, Brochures, leaflets and similar, in single sheets, and Dictionaries and encyclopedias.

Exports In 2020 the top exporters of Brochures  were United Kingdom ($2.08B), United States ($1.9B), Germany ($1.7B), China ($1.47B), and Poland ($1.12B).

Imports In 2020 the top importers of Brochures were Germany ($1.61B), United States ($1.6B), United Kingdom ($1.24B), Canada ($886M), and France ($840M).

Tariffs In 2018 the average tariff for Brochures was 0.93%, making it the 1256th lowest tariff using the HS4 product classification.

Ranking Brochures ranks 361st in the Product Complexity Index (PCI).

Description Printed books and brochures are common ways to provide information to people. A printed book can be used for research, such as a book on the history of an event or place. Brochures are often used to advertise a company's products.

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Flow
Y-AXIS SCALE

The following visualization shows the latest trends on Brochures. Countries are shown based on data availability.

For a full breakdown of trade patterns, visit the trend explorer or the product in country profile.

* Using January 2020 exchange rates when trade data is reported in local currency.

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Historical Data

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Exporters and Importers

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Trade By Country

Top Origin (2020): United Kingdom, $2.08B

Top Destination (2020): Germany, $1.61B

Brochures are the world's 236th most traded product.

In 2020, the top exporters of Brochures were United Kingdom ($2.08B), United States ($1.9B), Germany ($1.7B), China ($1.47B), and Poland ($1.12B).

In 2020, the top importers of Brochures were Germany ($1.61B), United States ($1.6B), United Kingdom ($1.24B), Canada ($886M), and France ($840M).

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Market Dynamics

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Trade by country

Value

Top Origin Growth (2019 -  2020): Poland, $92.4M

Top Destination Growth (2019 - 2020): Germany, $67M

Between 2019 and 2020, the exports of Brochures grew the fastest in Poland ($92.4M), Belgium ($32.7M), Russia ($29.1M), Germany ($26.2M), and South Africa ($13.3M).

Between 2019 and 2020, the fastest growing importers of Brochures were Germany ($67M), China ($28.4M), Vietnam ($22.6M), Angola ($22.4M), and Poland ($19.7M).

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Market Concentration

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Cumulative market share

Value

This chart shows the evolution of the market concentration of exports of Brochures.

In 2020,  market concentration measured using Shannon Entropy, was 4.42. This means that most of the exports of Brochures are explained by 21 countries.

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This map shows which countries export or import more of Brochures. Each country is colored based on the difference in exports and imports of Brochures during 2020.

Disaggregation

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Value

In 2020, the world most traded Brochures, disaggragated by their HS6 level were Printed reading books, except dictionaries etc ($12.7B), Brochures, leaflets and similar, in single... ($1.49B), and Dictionaries and encyclopedias ($122M)

Country Comparison

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Flow
Measure
Ranking

This visualization shows the countries that have an important ratio of their trade related to Brochures.
It is possible to select the main countries that export or import Brochures in the world, or by continent, as well as select the measure of interest.

Product Complexity

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Diversification Frontier

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Specialization

The Complexity-Relatedness diagram compares the risk and the strategic value of a product's potential export opportunities. Relatedness is predictive of the probability that a country increases its exports in a product. Complexity, is associated with higher levels of income, economic growth potential, lower income inequality, and lower emissions.

Country by Relatedness

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The following visualization shows the relatedness of Brochures to countries. Higher relatedness values ​​indicate greater knowledge, which predicts a greater probability of exporting that product in the future.