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Printed books, brochures, leaflets and similar printed matter, whether or not in single sheets

4901 (Harmonized System 1992 for 4-digit)

2023
World Trade $14.5BRnk 273 / 1217
2023
Top Exporter | Top Importer $1.98B | $2.09BChina | United States
2023
Product Complexity 0.43Rnk 400 / 1044
2022 - 2023
Export Growth (CAGR) -5.84%Rnk 592 / 1217
2023
Share of World Trade 0.064%Rnk 273 / 1217

About

Overview This page contains the latest trade data of Brochures. In 2023, Brochures were the world's 273rd most traded product, with a total trade of $14.5B. Between 2022 and 2023 the exports of Brochures decreased by -5.84%, from $15.4B to $14.5B. Trade in Brochures represent 0.064% of total world trade.

Brochures are a part of Books, newspapers, & other prints. They include Printed reading books, except dictionaries etc, Brochures, leaflets and similar, in single sheets, and Dictionaries and encyclopedias.

Exports In 2023 the top exporters of Brochures  were China ($1.98B), United States ($1.88B), United Kingdom ($1.73B), Germany ($1.42B), and Poland ($804M).

Imports In 2023 the top importers of Brochures were United States ($2.09B), Germany ($1.34B), France ($978M), Canada ($875M), and United Kingdom ($836M).

Ranking Brochures ranks 400th in the Product Complexity Index (PCI).

Description Printed books and brochures are common ways to provide information to people. A printed book can be used for research, such as a book on the history of an event or place. Brochures are often used to advertise a company's products.

Latest Trends

Latest Data

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Flow
Y-AXIS SCALE

The following visualization shows the latest trends on Brochures. Countries are shown based on data availability.

For a full breakdown of trade patterns, visit the trend explorer or the product in country profile.

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* Trade values are converted to USD using each month's exchange rate. For December 2023 data, the exchange rate from December 30, 2023 is used.

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Historical Data

Exporters and Importers

Top Origin (2023)China$1.98B
Top Destination (2023)United States$2.09B

In 2023 Brochures were the world's 273rd most traded product (out of 1,217).

In 2023, the top exporters of Brochures were China ($1.98B), United States ($1.88B), United Kingdom ($1.73B), Germany ($1.42B), and Poland ($804M).

In 2023, the top importers of Brochures were United States ($2.09B), Germany ($1.34B), France ($978M), Canada ($875M), and United Kingdom ($836M).

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Exporters of Brochures (2023)
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Importers of Brochures (2023)
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Market Dynamics

Color
Top Origin Growth (2022 -  2023)Vietnam$67.4M
Top Destination Growth (2022 -  2023)Netherlands$68.7M

Between 2022 and 2023, the exports of Brochures grew the fastest in Vietnam ($67.4M), India ($48.5M), Spain ($44.5M), France ($29.2M), and Netherlands ($28.3M).

Between 2022 and 2023, the fastest growing importers of Brochures were Netherlands ($68.7M), Ethiopia ($58.9M), Spain ($58.3M), Uzbekistan ($47.3M), and Austria ($30.7M).

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Exporters of Brochures (2022 - 2023)

Importers of Brochures (2022 - 2023)

Market Concentration

Value

This chart shows the evolution of the market concentration of exports of Brochures.

In 2023, market concentration measured using Shannon Entropy, was 4.55. This means that most of the exports of Brochures are explained by 23 countries.

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Value of Exports in Brochures

Net Trade

TOP NET EXPORTER (2023)China$1.69B
TOP NET IMPORTER (2023)Canada$507M

This map shows which countries export or import more of Brochures. Each country is colored based on the difference in exports and imports of Brochures during 2023.

In 2023, the countries that had a largest trade value in exports than in imports of Brochures were China ($1.69B), United Kingdom ($894M), Italy ($432M), Poland ($400M), and India ($294M).

In 2023, the countries that had a largest trade value in imports than in exports of Brochures were Canada ($507M), Switzerland ($430M), Austria ($337M), Netherlands ($284M), and France ($258M).

Net Trade (2023)

Disaggregation

Value

In 2023, the world most traded Brochures, disaggragated by their HS6 level were Printed reading books, except dictionaries etc ($12.8B), Brochures, leaflets and similar, in single... ($1.6B), and Dictionaries and encyclopedias ($91.6M)

HS6 Disaggregation for Brochures (2023)
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Country Comparison

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Measure
Ranking

This visualization shows the countries that have an important ratio of their trade related to Brochures.
It is possible to select the main countries that export or import Brochures in the world, or by continent, as well as select the measure of interest.

Top 10 Exporters Countries of Brochures by percentage of total exports

Potential Exports

Potential Exports

Flow
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TOP EXPORT POTENTIALGermany+ $27.9M
TOP IMPORT POTENTIALCanada+ $54.7M

Brochures’s highest export potential is Germany. With an export gap of $27.9M.  Brochures’s highest import potential is Canada with an import gap of $54.7M.

See methodology.

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Product Complexity

Diversification Frontier

Specialization

The Complexity-Relatedness diagram compares the risk and the strategic value of a product's potential export opportunities. Relatedness is predictive of the probability that a country increases its exports in a product. Complexity, is associated with higher levels of income, economic growth potential, lower income inequality, and lower emissions.

Relatedness vs Country Complexity (2023)

Related Products

This visualization shows products that are likely to be exported by countries that export Brochures.

Country by Relatedness

The following visualization shows the relatedness of Brochures to countries. Higher relatedness values ​​indicate greater knowledge, which predicts a greater probability of exporting that product in the future.

Relative Relatedness by Country (2023)

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