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Printed books, brochures, leaflets and similar printed matter, whether or not in single sheets

4901 (Harmonized System 1992 for 4-digit)

2022
World Trade $15.4BRnk 273 / 1218
2022
Top Exporter | Top Importer $1.98B | $2.49BUnited States | United States
2022
Product Complexity 0.46Rnk 385 / 1033
2021 - 2022
Export Growth (CAGR) -3.8%Rnk 997 / 1218
2022
Share of World Trade 0.065%Rnk 273 / 1218

About

Overview This page contains the latest trade data of Brochures. In 2022, Brochures were the world's 273rd most traded product, with a total trade of $15.4B. Between 2021 and 2022 the exports of Brochures decreased by -3.8%, from $16B to $15.4B. Trade in Brochures represent 0.065% of total world trade.

Brochures are a part of Books, newspapers, & other prints. They include Printed reading books, except dictionaries etc, Brochures, leaflets and similar, in single sheets, and Dictionaries and encyclopedias.

Exports In 2022 the top exporters of Brochures  were United States ($1.98B), United Kingdom ($1.93B), China ($1.88B), Germany ($1.55B), and Poland ($1.07B).

Imports In 2022 the top importers of Brochures were United States ($2.49B), Germany ($1.66B), Canada ($1.03B), France ($1.01B), and United Kingdom ($985M).

Ranking Brochures ranks 385th in the Product Complexity Index (PCI).

Description Printed books and brochures are common ways to provide information to people. A printed book can be used for research, such as a book on the history of an event or place. Brochures are often used to advertise a company's products.

Latest Trends

Latest Data

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Flow
Y-AXIS SCALE

The following visualization shows the latest trends on Brochures. Countries are shown based on data availability.

For a full breakdown of trade patterns, visit the trend explorer or the product in country profile.

Explore Latest Trends

* Trade values are converted to USD using each month's exchange rate. For December 2023 data, the exchange rate from December 30, 2023 is used.

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Historical Data

Exporters and Importers

Top Origin (2022)United States$1.98B
Top Destination (2022)United States$2.49B

In 2022 Brochures were the world's 273rd most traded product (out of 1,218).

In 2022, the top exporters of Brochures were United States ($1.98B), United Kingdom ($1.93B), China ($1.88B), Germany ($1.55B), and Poland ($1.07B).

In 2022, the top importers of Brochures were United States ($2.49B), Germany ($1.66B), Canada ($1.03B), France ($1.01B), and United Kingdom ($985M).

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Exporters of Brochures (2022)
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Importers of Brochures (2022)
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Market Dynamics

Color
Top Origin Growth (2021 -  2022)United Kingdom$140M
Top Destination Growth (2021 -  2022)United States$443M

Between 2021 and 2022, the exports of Brochures grew the fastest in United Kingdom ($140M), India ($99.8M), China ($91.8M), Mexico ($91.2M), and Turkey ($55.3M).

Between 2021 and 2022, the fastest growing importers of Brochures were United States ($443M), Netherlands ($79.4M), Mexico ($50.9M), Libya ($45.9M), and France ($45.4M).

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Exporters of Brochures (2021 - 2022)

Importers of Brochures (2021 - 2022)

Market Concentration

Value

This chart shows the evolution of the market concentration of exports of Brochures.

In 2022, market concentration measured using Shannon Entropy, was 4.54. This means that most of the exports of Brochures are explained by 23 countries.

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Value of Exports in Brochures

Net Trade

TOP NET EXPORTER (2022)China$1.56B
TOP NET IMPORTER (2022)Canada$598M

This map shows which countries export or import more of Brochures. Each country is colored based on the difference in exports and imports of Brochures during 2022.

In 2022, the countries that had a largest trade value in exports than in imports of Brochures were China ($1.56B), United Kingdom ($949M), Poland ($588M), Italy ($426M), and India ($238M).

In 2022, the countries that had a largest trade value in imports than in exports of Brochures were Canada ($598M), United States ($511M), Switzerland ($414M), Austria ($303M), and Australia ($285M).

Net Trade (2022)

Disaggregation

Value

In 2022, the world most traded Brochures, disaggragated by their HS6 level were Printed reading books, except dictionaries etc ($13.4B), Brochures, leaflets and similar, in single... ($1.82B), and Dictionaries and encyclopedias ($118M)

HS6 Disaggregation for Brochures (2022)
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Country Comparison

Flow
Measure
Ranking

This visualization shows the countries that have an important ratio of their trade related to Brochures.
It is possible to select the main countries that export or import Brochures in the world, or by continent, as well as select the measure of interest.

Top 10 Exporters Countries of Brochures by percentage of total exports

Potential Exports

Potential Exports

Flow
View
TOP EXPORT POTENTIALGermany+ $27.9M
TOP IMPORT POTENTIALCanada+ $54.7M

Brochures’s highest export potential is Germany. With an export gap of $27.9M.  Brochures’s highest import potential is Canada with an import gap of $54.7M.

See methodology.

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Product Complexity

Diversification Frontier

Specialization

The Complexity-Relatedness diagram compares the risk and the strategic value of a product's potential export opportunities. Relatedness is predictive of the probability that a country increases its exports in a product. Complexity, is associated with higher levels of income, economic growth potential, lower income inequality, and lower emissions.

Relatedness vs Country Complexity (2022)

Related Products

This visualization shows products that are likely to be exported by countries that export Brochures.

Country by Relatedness

The following visualization shows the relatedness of Brochures to countries. Higher relatedness values ​​indicate greater knowledge, which predicts a greater probability of exporting that product in the future.

Relative Relatedness by Country (2022)

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