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Printed or illustrated postcards; printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings

4909 (Harmonized System 1992 for 4-digit)

2023
World Trade $922MRnk 935 / 1217
2023
Top Exporter | Top Importer $536M | $329MChina | United States
2023
Product Complexity 0.58Rnk 342 / 1044
2022 - 2023
Export Growth (CAGR) -16.6%Rnk 955 / 1217
2023
Share of World Trade 0.0041%Rnk 935 / 1217

About

Overview This page contains the latest trade data of Postcards. In 2023, Postcards were the world's 935th most traded product, with a total trade of $922M. Between 2022 and 2023 the exports of Postcards decreased by -16.6%, from $1.11B to $922M. Trade in Postcards represent 0.0041% of total world trade.

Postcards are a part of Books, newspapers, & other prints. They include Postcards, printed or illustrated, greeting cards.

Exports In 2023 the top exporters of Postcards  were China ($536M), United Kingdom ($76.9M), Germany ($57.1M), Vietnam ($52.8M), and United States ($41.7M).

Imports In 2023 the top importers of Postcards were United States ($329M), United Kingdom ($92.9M), Canada ($77.4M), Germany ($67.3M), and Netherlands ($35.4M).

Ranking Postcards ranks 342nd in the Product Complexity Index (PCI).

Latest Trends

Latest Data

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Flow
Y-AXIS SCALE

The following visualization shows the latest trends on Postcards. Countries are shown based on data availability.

For a full breakdown of trade patterns, visit the trend explorer or the product in country profile.

Explore Latest Trends

* Trade values are converted to USD using each month's exchange rate. For December 2023 data, the exchange rate from December 30, 2023 is used.

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Historical Data

Exporters and Importers

Top Origin (2023)China$536M
Top Destination (2023)United States$329M

In 2023 Postcards were the world's 935th most traded product (out of 1,217).

In 2023, the top exporters of Postcards were China ($536M), United Kingdom ($76.9M), Germany ($57.1M), Vietnam ($52.8M), and United States ($41.7M).

In 2023, the top importers of Postcards were United States ($329M), United Kingdom ($92.9M), Canada ($77.4M), Germany ($67.3M), and Netherlands ($35.4M).

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Exporters of Postcards (2023)
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Importers of Postcards (2023)
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Market Dynamics

Color
Top Origin Growth (2022 -  2023)France$3.68M
Top Destination Growth (2022 -  2023)Mozambique$1.72M

Between 2022 and 2023, the exports of Postcards grew the fastest in France ($3.68M), United Kingdom ($3.05M), Belgium ($1.68M), Indonesia ($828k), and Sri Lanka ($608k).

Between 2022 and 2023, the fastest growing importers of Postcards were Mozambique ($1.72M), Hungary ($1.41M), South Korea ($1.37M), Vietnam ($1.14M), and Spain ($871k).

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Exporters of Postcards (2022 - 2023)

Importers of Postcards (2022 - 2023)

Market Concentration

Value

This chart shows the evolution of the market concentration of exports of Postcards.

In 2023, market concentration measured using Shannon Entropy, was 2.67. This means that most of the exports of Postcards are explained by 6 countries.

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Value of Exports in Postcards

Net Trade

TOP NET EXPORTER (2023)China$533M
TOP NET IMPORTER (2023)United States$288M

This map shows which countries export or import more of Postcards. Each country is colored based on the difference in exports and imports of Postcards during 2023.

In 2023, the countries that had a largest trade value in exports than in imports of Postcards were China ($533M), Vietnam ($51.4M), Hong Kong ($4.89M), Italy ($4.25M), and Turkey ($2.87M).

In 2023, the countries that had a largest trade value in imports than in exports of Postcards were United States ($288M), Canada ($69.9M), Australia ($32.6M), Ireland ($26.7M), and Switzerland ($25.6M).

Net Trade (2023)

Country Comparison

Flow
Measure
Ranking

This visualization shows the countries that have an important ratio of their trade related to Postcards.
It is possible to select the main countries that export or import Postcards in the world, or by continent, as well as select the measure of interest.

Top 10 Exporters Countries of Postcards by percentage of total exports

Potential Exports

Potential Exports

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TOP EXPORT POTENTIALJapan+ $3.35M
TOP IMPORT POTENTIALVietnam+ $313k

Postcards’s highest export potential is Japan. With an export gap of $3.35M.  Postcards’s highest import potential is Vietnam with an import gap of $313k.

See methodology.

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Product Complexity

Diversification Frontier

Specialization

The Complexity-Relatedness diagram compares the risk and the strategic value of a product's potential export opportunities. Relatedness is predictive of the probability that a country increases its exports in a product. Complexity, is associated with higher levels of income, economic growth potential, lower income inequality, and lower emissions.

Relatedness vs Country Complexity (2023)

Related Products

This visualization shows products that are likely to be exported by countries that export Postcards.

Country by Relatedness

The following visualization shows the relatedness of Postcards to countries. Higher relatedness values ​​indicate greater knowledge, which predicts a greater probability of exporting that product in the future.

Relative Relatedness by Country (2023)

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